How to Get New Products to Market Faster, Better, Cheaper



Three Day Course Conducted at Client Site



 The New Products Development Opportunity


New products time-to-market is a topic that is eternal and essential and impacts most organizations. At Business Enterprise Mapping, we frequently work with clients to improve performance of their New Products Development (NPD) Systems and we see common problems with common solutions. After nearly 25 years of improving New Product Development Systems in a wide variety of company sizes, types, and industries, we are pleased to offer this hands-on and highly interactive course that will teach you how to dramatically improve NPD System performance in your company. This course is a hands-on problem-solving workshop, so come prepared to examine your company’s current product development performance, assess it against best practices, and develop a plan with actionable steps to close the gap.


Who Should Attend

Senior new product development leaders, including VPs, Directors and Managers who desire to take control of their NPD System to substantially improve performance. This course is designed for department heads and their teams who have a budget and mission to design and deliver customer driven new products that meet target market needs both timely, effectively and efficiently.


 What You Will Learn

How to diagnose your product development opportunities, assess the gaps, and redesign the product development system to deliver substantially improved performance.

  • The value of process based thinking in designing a New Product Development System.
  • Common reasons causing most Product Development Systems failures.
  • The power of the Customer Value Model.
  • The identification of essential internal customers in a NPD.
  • How to estimate current NPD performance.
  • The characteristics of best practices in product development.
  • A model for a best practice NPD.
  • How to create a model of your current NPD.
  • How to determine and assess the gaps in your company’s current product development versus best practice.
  • How to align the critical elements of your NPD to deliver superior performance.
  • How to develop a plan to move toward best practices.


What You Will Take Away

Students will construct a powerful set of deliverables to build a full Product Development System workbook, including the following items.

1. An Objective Self Assessment of Your Current New Products Development System

  • A Business System Diagram (BSD).
  • Business processes within the NPD System.
  • Process deliverables.
  • NPD Performance Profile.
  • Architecture Maps.
  • NPD System Metrics.

2. A View of a Best Practice New Products Development System

  • A Business System Diagrams (BSD).
  • A System of Alignment Diagram (SAD).
  • Architecture Maps (AM)
  • Process Maps (PM)
  • NPD Metrics
  • System Alignment Diagram (SAD)

3. A Gap Assessment and Action Plan to Bridge the Gap

  • Gap assessment of current performance to best practice
  • One Year Action Plan, including
    • G – Goals
    • M – Metrics
    • O – Opportunities
    • S – Strategies
    • T – Tactics





Day 1 – The Current New Products Development System

Introduction to the New Product Development System

Process definition and control

How to develop the Business System Diagram (BSD)

The Process Profile 

Workshop 1 – Develop your current NPD BSD

Workshop 2Determine the Main Goal of the NPD

Workshop 3 – Develop Architecture Profiles


Day 2 – The Best Practice New Products Development System

Introduce a best practice New Products Development System

Create alignment using the System Alignment Diagram

Define Product Development System opportunities 

Workshop 4 – Assess the current NPD System gaps to best practice

Workshop 5 – Develop the System Alignment Diagram

Workshop 6 – Develop the Top 10 Red Cloud opportunities


Day 3 – The NPD System Improvement Plan

How to measure NPD performance 

Develop a plan to substantially improve NPD performance

Workshop 7 – GMOST development

Business Process Mapping for Sustainable Improvement