The international market has never been so open to new businesses. As the internet becomes more accessible around the globe, customers no longer need to look for services and products locally - they can easily widen the search to other cities, countries, or even continents. The location doesn’t matter anymore. What matters most is the quality of the offered goods and clients' care. It doesn't matter if your company specializes in B2B or B2C business - in both cases, multilingual customer service will come in handy. How exactly? Stay with us to find out more!
1. Expanding Your Customer Base
‘Multilingual customer service benefits sellers and customers equally. Businesses gain new outlet channels, and potential clients find unique goods at better prices,’ say the experts from architekst.com.
Let’s say you want to market and sell to potential customers from Germany. By implementing new marketing strategies targeting that specific audience, providing customer service in German, and compelling online offers in the euro, you are much more likely to become recognizable as a brand in this market.
2. Finding New Business Opportunities
In today’s digitally connected world, finding business partners is pretty easy. Either your business gets noticed by another brand wanting to collaborate, or you can take the matter into your own hands and look for influencers and local companies who are willing to work with you.
You might be wondering - Why is it important? Well, since you will be entering a foreign market as a newbie, you'll want to have a strong position in the local market very quickly. It will make you look more credible, thus increasing your chances of expanding your customer base and increasing your revenues.
3. Becoming a Trust-Worthy Company
Imagine you want to buy a protective case for your smartphone without spending a fortune. You find an online offer with the perfect product that looks exactly like you imagined it. However, as soon as you enter the company’s website, you see that it is in another language that you don’t understand. You close the tap and continue searching while feeling disappointed because you couldn’t buy that one.
Studies have shown that if the potential buyers can’t read the offer properly or are unsure if they understood correctly what is written on the website, they are less likely to make a purchase. It's an easily understood concern as they might be worried about getting scammed by unknown companies that don’t provide professional customer service in the client’s language.
It is important that the customer is provided not only product descriptions and shipping information in their native language but also customer services so that they know they can always ask for help if any problem arises.
4. Making Your Company Grow
By providing your clients with multilingual customer service, you are increasing the chances of your business growing and becoming more recognizable worldwide.
The growth we are talking about does not only mean increased revenue, but also the number of job positions you can offer. The more customers you have, the larger staff you might need to keep up with the orders and meeting deadlines. What’s more, it might also be the perfect opportunity to open offices in new countries and expand your business internationally.
In most industries, providing your clients with multilingual services might be just the first step to achieving greater things. As your revenue increases, you will be able to make new investments in other countries, collaborate with local businesses, as well as seek new opportunities.
The Wrap Up
These days the market is fully client-centered. It’s all about the customer, which is why multilingual services are one of the must-haves of a successful company.
Expanding your business to foreign-speaking countries is a natural way of making your company significantly progress. After all, they are a perfect source of new business opportunities, as well as clientele. Even though improving your customer care and service department might sound time-consuming and pricey, it is surely a worthwhile investment.
Now that you have understood the benefits of providing your customers with multilingual customer service, it is time to take matters into your own hands and start conquering foreign markets.
Further Reading: THE PERIGON METHOD