The Case for Process Mapping
Process Mapping Drives Improvement
While many organizations use process mapping as a valuable improvement tool, very few think of process mapping as the foundation of their organizational improvement strategy.
Process mapping can drive very powerful and sustainable improvement. Defining, deploying and improving strong business processes is a very effective strategy for creating competitive advantage.
Process Mapping Improvement Strategies
1. Define Processes.
Process maps provide the foundation for how work gets done and insights into what can be done to improve it. By defining and deploying strong processes, an organization engages its employees in a valuable way, distributing responsibility and accountability closer to the work itself. The best way to access employees’ knowledge and experience is by helping them define the problems they face every day, solicit their participation in solving them, and then allowing them to implement their solutions. Strong Processes are much easier to manage and contribute significantly to reduced stress in the workplace.
2. Improve the Customer Experience.
Improving the customer experience begins by understanding the internal Processes that must align to deliver better external customer outcomes. Customer value is in the eye of the perceiver and by systematically studying customer wants and needs, an organization can build robust processes that consistently meet those needs over time. Behind every unhappy customer lays a broken process. Happy customers come from a series of processes that align to meet their needs
By understanding process-based cost drivers, an organization can improve its costs effectiveness. These costs come from four basic areas, including inputs, conversion, people, and supporting overhead. When organizations operate through strong standard processes, the costs of goods and services become transparent, which facilitates visible and sustainable improvement. Along with building and serving loyal customers, a process must deliver a return on invested capital that delivers a successful economic outcome for all stakeholders.
4. Increase Process Efficiency.
Efficiency defines the extent to which a process performs relative to its full potential. Greater efficiency comes by delivering a greater output of goods and services relative to the assets required for that purpose. This is particularly relevant when asset costs are high. Less efficient organizations operate at a competitive disadvantage that manifests itself in many ways, including higher costs (often leading to non-competitive prices), less reliable and dependable solutions, and slower response times.
5. Improve Resource Productivity.
Organizations acquire assets with the express purpose of using them to produce profits. The productivity of those assets is derived from the ratio of outputs produced by processes relative to the resources required to produce those outputs. Assets include people, tools and equipment, facilities, information technology, and intellectual property. Few organizations measure the extent to which assets serve their intended purpose.
6. Reduce Response Time.
By understanding the processes that produce and deliver products and services to a satisfied customer, an organization can systematically analyze the time and activities behind that value creation. When we study task time to total cycle time in clients, we generally see that value-added time is well under 10%. By removing non-value added tasks and time and by balancing supply and demand, any organization can dramatically reduce cycle times. The key to cycle time reduction as a competitive weapon comes from understanding the response time that delivers a competitive advantage in the customer’s view. An organization that builds a consistent capability to deliver a faster response enjoys a preferred position with customers.
Process Mapping Offers a Powerful Tool
By using process mapping as the foundation for introducing the six strategies discussed above, any organization can create and sustain powerful improvement. Strong business processes offer an often misunderstood and highly valuable asset for any organization.